Campaign “This fence has history” takes the singer to meet a family that produces oranges in Brotas (SP)
After the success of the first edition, with more than 1 million views, Belgo Bekaert launches today (10/01) on its YouTube channel the second video of the campaign “This fence has history”, with singer Daniel, to recognize the partnership with the company and honoring Brazilian farmers and ranchers – a relationship that for many decades has united values, traditions, work, trust and stories, many stories.
This time, the project stopped at Fazenda Santo Ignacio de Loyola, in Brotas (SP), founded 40 years ago by Mr. Álvaro and, today, managed by his grandson Filipe, who receives the surprise of Daniel and tells the singer about the trajectory of the family in the production of oranges in an area of more than 50km of Belgo fences. Watch the video here.
“Belgo Bekaert is, once again, the brand most remembered by Brazilian rural producers and, with this campaign, we celebrate rural producers and their families. The fence that divided us today brings us together for a conversation, so we started 2022 by continuing the tributes and thanks, in addition to getting to know some of the partners who walk with us since the beginning of our history”, says the Director of Innovation, Marketing and Belgo Business Bekaert Roberto Milhomem.
The project began in December 2021, also in Brotas (SP), Daniel’s hometown, to honor the Malagutti family, made up of Italian immigrants who settled in the region in 1911 to grow coffee and who today are dedicated to raising cattle. . Check out this story.
“What a strong and resilient people the rural producer is! Telling these stories and visiting these farms, at the invitation of Belgo Bekaert, has been a very rich experience”, says singer Daniel.
In this first phase, the campaign conceived by the Jotacom agency will also travel through Brazil and will bring testimonials from clients from Minas Gerais, Mato Grosso and Pernambuco, totaling 6 episodes. “Our idea was to honor these producers by going to them to know the whole story behind those fences: their origins, difficulties, memories and achievements. No one better than the singer Daniel to start exciting “proses at the foot of the fence”, visiting the first two properties by surprise”, completes the VP of Creation Fábio Mello.
“It is exciting to see and hear how we are part of the life of rural people from north to south of the country. Certainly, for everyone, rural properties in the country have a lot of history to tell, experiencing moments of struggle, joy, success and hard work”, concludes the Agro Business Manager at Belgo Bekaert, Guilherme Viana.
Datasheet
Client: Belgian
Segment: Belgo Cercas
Title: This Fence Has History!
Agency: Jotacom
CEO: Jurgis Figueiredo
Digital Strategy: João Passarinho Netto
Creation: Fábio Mello and Renato Vasques
Content Management: Brunno Maceno
Media: Bruna Souza and Flávio Pereira
RTV: Luis Porto
Contact: Tatiana Mathias
Client Approval: Guilherme Viana, Gustavo Nogueira, Isabela Rodrigues and Liene Maciel
Producer 1: Bros
Producer 2: Zé Medeiros
Director: Drico Mello and Pietro Sargentelli
Photography: Edu Ruiz
Producer: Mario Monteiro
Service: Angel Stein
Still photographer: Victor Juliano
