Chicken has always been the backbone of the protein world. The one for when you want to take it easy, at the beginning of the week, a rather dull second option. But chicken can be so much more, especially if it’s made from plants. Juicy, crispy, flavorful, golden as gold. This is what the new campaign reflects The Golden Age of Chicken gives NotCo, for the debut of your NotChicken.
In it, we see the products of the category, NotChicken Filet, NotChickenBurger breaded, NotChickenzitos (portfolio varies by country) in a shiny, brilliant, empowered way. It’s the chicken with a voice and attitude, finally under the spotlight it deserves to have, even better than the conventional chicken and 100% made from plants.
“Our mission is to revolutionize the food industry and the way we do that is by creating amazing foods, equal to or better than animal references and 100% plant-based. The NotChicken line looks amazing and that’s what the campaign represents,” said Kiko Borger, global creative director at NotAgency.
The campaign is integrated, consisting of videos in the most diverse formats, social media, OHH, POS activation and lots of content. It is a global release, in Brazil, Chile and Argentina, produced by NotAgency in partnership with Modernista Filmes. The production took place in São Paulo, during 3 days, in a capture made 100% with a robotic arm. Watch the NotChicken campaign now:
Campaign: The Golden Age of Chicken
Advertiser: NotCo
Agency: NotAgency
Creative Director: Kiko Borger
Editor: Kiko Borger, Fermin Arguiz
Art Direction: Yuri Goo
Content: Mariana Infantozzi, Macarena Merlo
Approval: Sérgio Eleutério, Flavia Buchmann, Andres Schiarotta, Vanessa Giangiacomo, Ana Vinhas, Paola Castiglione, Nicolás Mpodozis, Belen Braun, Cecilia Pato
Image producer: MODERNISTA CREATIVE PRODUCERS
Executive Producer: Marcelo Monteiro and Alexandre Lucas
Attendance: Iara Demartini and Nicole Bonnet
Creative Direction: Alexandre Lucas
Stage Direction: Ana Barcellos
Assistant Director: Ana Laforga Segundo
Assistant Director: Manu Fenerich
Director of photography: Pedro Cardillo
1st Camera Assistant: Luiz Augusto Metzner (Catarina)
2nd Camera Assistant: Alfredo Luiz Dias Baptista Desio and Ricardo Carpin
Logger: Diego Valezuela
Video Assist: Thiago Meggiato Pereira
Production Coordination: Pedro Gomes, Rodrigo Moreira and Julia Motta
Production Director: Giba Pereira
Production Assistant: Monica Silva and Thais Girotto
Set Assistant: Mauro Lucio Silva Dores, Thiago Massayoshi Anzai, Enrico Ricciardi de Luca and Matheus Carvalho do Carmo
Casting Production: Alice Wolferson and Lou Fernandes
Art Direction: Patricia Pereira
Art Assistant: Flora Felipe Maia
Art Producer: Sachais Couto de Brito
Art Assistant: Oseias Procópio Mendes
Object Production: Patricia de Giorgio
Object Assistant: Caio Delbin de Carvalho
Against Rule: Vinicius Damico Ribeiro
Set Assistant – Art: Renato Bastida de Oliveira and Erick da Rocha Santos e Silva Scenic Engineer: Divaldo
Costume production: Simone Fleitlich
Makeup: Otávio Maciel Gonçalves
Culinary: Team Paula Rainho
Effector: Luiz Fabiano Caldeira
Effects Assistant: Joao Vithor Caldeira
Direct Sound: Samuel Borimecio Monteiro
Electrician: Mauricio Oliveira Carmassi
Machinist: Carlos Gomes Fidelis
Making Of: Renata Monteiro
Post Coordinator: Maíra Boda
Post-production direction: Matheus Scatolini
Colorgrading: Acauã
Post Production: Hub VFX Post Production Robo Kombo-T Team: Eduardo Silva, Marcus Tornovsky, Erickson dos Santos and Thiago Almeida
Audio producer: S de Samba
The post The golden age of chicken is made of plants, is NotChicken first appeared on DNEWS.