E-Redes, the main electricity distribution company in Portugal, called on OMZ to be responsible for developing an institutional project for the brand that reflected its mission and values in an aspirational and innovative way.
Based on the question “What is energy for you?”, OMZ created and produced a 120-second film, connecting the energy distributor and its internal and external audiences, with the participation of employees highlighting the links that E-Redes has with the Portuguese people.
The film has an English and Portuguese version and, although it brings elements in the narrative that inspires and involves, it does not fail to highlight the more technical points of the brand’s performance: total digitalization of the operation, open data and efficient management focused 100% on the customer.
Gabriel Muchon, Creative Director at OMZ, says:
“We see this job as a gateway to conquer new similar opportunities in the near future. Along with this, the project enabled us to create a HUB with a local production company and team, which will help us with future productions in Europe. But even more important is the broader strategic vision and perspective that this type of work generates. Looking beyond borders and approaching the global market as a whole, better understanding what is different and generating more opportunities at the end of the day. The world is small, but giant.”
With a premiere date for April 20, the film will be broadcast on the brand’s digital media.
Check out the movie:
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