The company invested R$2 million in the launch and expects to earn R$25 million with the line by the end of the year
Cimed announced the launch of a line of sexual well-being products named after the Netflix series Sex Education. The British production premiered its fourth and final season on the streaming service this Thursday (21).
To celebrate the new season and an investment of R$2 million, the line aims to promote the category of sexual well-being products in pharmacies with K-Med and includes the launch of the new visual identity of intimate and new lubricants. items such as sex toys and condoms. The company expects to earn R$25 million from the line by the end of the year.
“Products for sexual well-being are still seen as taboo by society. Furthermore, those on the market have a very high price and are not accessible to the population. Therefore, we are going to use K-Med, our brand that already has a relationship with the universe of sexual well-being and which is a leader in the intimate lubricants segment, to start a movement to demystify the category and bring new sexual well-being products into pharmacies, which are a democratic environment, frequented by all genders and age groups. Having Netflix’s Sex Education series on this journey, helping us tell this story with lightness and good humor, is our main bet”, said Joo Adibe Marques, President of Cimed.