The event will take place between the 19th and 21st of April, in So Paulo
The 19th, 20th and 21st of April 2024 will be marked as the day that Brazil entered the map of national trade events, as well as Cannes Lions (France), Web Summit (Portugal), SXSW (USA), C2 (Canad) and Rise (Hong Kong).
This is the proposal of the World Festival of Creativity, which was officially presented this Thursday (21), in an event that took place at the Museum of Contemporary Art at the University of So Paulo (MAC), in So Paulo.
The World Festival of Creativity will feature lectures, workshops, panels, experiences and performances for professionals, entrepreneurs and companies from all sectors that make up the Brazilian creative economy, as well as shows by young promises of national music.
The festival is the definitive contribution of our creative ecosystem to include Brazil in the global innovation circuit based on the convergence between creativity, impact and sustainability, said Julius Wiedemann, CEO of the World Festival of Creativity.
The event will have as one of its proposals the decentralization of knowledge and, therefore, the free activities will spread throughout the neighborhoods of the 32 sub-prefectures of the capital of São Paulo, in a dynamic that will focus on bringing knowledge, content, specialization, culture and entertainment to democratic and accessible way for locations with the most varied demographics, from the periphery to high-cost regions.
“Creativity is a powerful tool that can help us face the challenges of climate change. We are very excited about the 2024 edition, which promises to bring new ideas and creative solutions to a world in constant change”, said Lucas Foster, general director of World Creativity Organization.
On World Creativity Day, celebrated on April 21st, the immersion will take place in Ibirapuera Park, with the New Earth Summit, which will feature lectures and artistic shows, as well as a special tribute to the 20 years of the creative economy as a UN global policy. , promoted by the United Nations Conference on Trade and Development (UNCTAD) and established in São Paulo, in 2004. With more than 500 attractions throughout the city, the event expects to impact at least 24 thousand people throughout the program.
In addition to Wiedemann and Foster, the official launch of the Festival was also attended by Luiz Serafim, executive director of World Creativity Day; Rodrigo Marinho, Municipal Secretary of Tourism; Aline Torres, Municipal Secretary of Culture of São Paulo; Gilberto Natalini, Executive Secretary for Climate Change at São Paulo City Hall; Ana Gonalves Magalhes, Curator and Director of the Museum of Contemporary Art at the University of So Paulo and representatives of companies such as Ita, Heineken, Natura, Mercado Livre, Google and Petrobras.
During the presentation of the event, Wiedemann was also responsible for mediating the panel Creativity as a solution to global challenges, which was attended by one of the most renowned names in advertising, Marcelo Serpa, and Sandra Boccia, journalist and director of “Um S Planeta”, a journalism platform that deals with topics such as the environment and sustainability from Editora Globo and CBN.
At last Thursday’s event, activities aimed at World Creativity Day were also presented, which take place in another 100 Brazilian cities and in 12 other countries around the world.
World Creativity Day was born in Brazil and will celebrate 10 years in 2024. Its exponential growth validates what we already imagined. Creativity is the essence of the Brazilian people and the respect that the world has for us in this area is proof that we can and should occupy a prominent place on the world circuit of creativity and innovation festivals, analyzed Serafim.
At the end of the event, artist Pedro Burneiko revealed a work of art designed with the help of artificial intelligence at Midjourney, which was inspired by the theme of World Creativity Day 2024, Plural Intelligences. The arts were made with the collective contribution of the public, who answered the question “What is a better world for you?”
The work was donated to the Museum of Contemporary Art at the University of São Paulo, as a tribute to his 60 years of life.