The scope of the operation will be the development of influence campaigns, in addition to strategy and media
Under the command of Eder Redder, Artplan’s spin-off emerges as a 360 company in the universe of the creator economy, challenging the market with new methodologies for measuring results
The Dreamers Group entered the world of influencer marketing and introduced gen-c to the market, which will become part of the company’s ecosystem.
gen_c originates from Artplan.influ, Artplan’s relationship and influence center, and will have an independent structure. The operation also relies on the expertise of creators, coming from A-Lab, a holding company.
The new operation includes influence campaigns, the strategic area and media. To complete the 360 performance, the new company will act as a proprietary entertainment producer.
At the head of gen_c, partner and CEO Eder Redder will lead the organization alongside a team initially made up of Thaty Moura, head of strategy and operations; Anderson Neco, creative concept; Carol Rossettini, director of strategy and new business; and Cristiane Vieira, director of customer service and operations.
“Influencer marketing is a segment that represents an important share of our market, and we need to be well represented to continue fulfilling the premise of delivering the best results to our business partners,” said Rodolfo Medina, executive president of the Dreamers Group.
