The first campaign for Mother’s Day by Grupo Superlógica, owner of the most complete technology and finance platform for the condominium and real estate markets in Brazil, is an exciting tribute to motherhood and the role of mothers in transforming a simple home into a true home. With the motto “When you have a mother’s love, house is home”, the video brings back memories and reinforces the importance of affection in building a safe, welcoming and harmonious environment.
According to Mark Cardoso, the group’s Head of Brand, the campaign reflects the idea that we are only able to take care of ourselves because someone loved us first. This reflection is directly linked to the brand’s purpose of delivering solutions that positively impact people’s lives.
“Psychoanalysis shows us that we are only capable of loving ourselves and others because someone loved us first, way back, in our childhood and early youth. All this reflection has a direct connection with our brand purpose”, he highlights.
Talita Zampieri, CMO of Grupo Superlógica, highlights that we often recognize a home in the house we choose to live in when we feel that it is safe, welcoming and harmonious.
“Just as, most of the time, it is mothers who provide us with this environment, nothing more fair than honoring them within this context”, says Talita.
In addition to strengthening Superlógica’s positioning as a transformative agent for community life, the brand awareness is part of a series of communication actions focused on women’s issues. In the month of March, dedicated to the debate on the role of women in society, the company launched the series ‘We, Voice, They’, a manifesto to give women a voice against machismo in the job market. The series brought the stories of ten women with outstanding careers, including company employees at different hierarchical levels and other professionals in the market.
The campaign video for Mother’s Day is available on the official channels of Superlógica and its brands, Arbo and Gruvi, providing an exciting and reflective experience. Watch the film in full below.
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