With the virtual assistant Ângela, the Institute launches a special action for the month of the Fight for Women’s Rights
The Avon Institute released the video “Woman Who Represents. Women’s Day”, which is part of Avon’s new campaign, #MulherQueRepresenta.
The initiative, carried out in commemoration of International Women’s Day, counts on Ângela, a virtual assistant to support and welcome women in situations of violence.
Created by Instituto Avon in conjunction with Wunderman Thompson Brazil, the video is narrated by model and Institute ambassador in the fight against violence, Luiza Brunet, and shows Ângela wearing makeup with items from the Bonita Collection, launched by the brand in partnership with Juliette Freire. .
The action also has the participation of the Avon Institute team, responsible for promoting awareness and social transformation projects and actions.
In addition to the video, which is available on the Avon Institute’s social networks on Facebook, YouTube and Instagram and from Avon, the digital campaign will feature actions with influencers and posts from the virtual assistant introducing the Institute’s team.
“Since 2003, Instituto Avon has worked to establish solutions that transform the reality of women. That’s why we put actions like Ângela into practice, a virtual friend who has already assisted more than 20,000 Brazilians who sought reception and guidance through the chatbot”, said Daniela Grelin, executive director of the Avon Institute.
To access Ângela, simply add the number (11) 9 4494.2415 to the phone book and send a text message via WhatsApp.
Datasheet:
Title: Woman Who Represents. Women’s Day
Agency: Wunderman Thompson Brazil
Client: Avon Institute
Product: Digital Film
CCO: Keka Morelle
Creative Direction: Roberta Harada
Copywriter: Viviane Silvestre
Art Director: Ana Peroni, Julia Lopez
Executive Business Director: Fernanda Ricci
Service: Barbara Botechia
CSO: Stella Pirani
Media: Fabiola Sidorenko, Mariana Cirilo, Lucas Fortunato
PR: Vivian Zeni e Hellen Araújo
RTV production: Ana Mello and Fernanda Sátiro
General Director of Content: Mariana Hasselmann
Content: Grazielle Gervasio, Tatiani Lopatiuk, Adriana Cuellar, Jennifer Marinho, Maria Luiza Alvim and Fernando Rio Branco
Influence: Carol Bertelli, Gabriela Varela, Thais Bellotto
Approval Client: Instituto Avon: Giuliana Borges, Beatriz Accioly, Regina Barbosa and Daniela Grelin / Avon: Viviane Peppe, Diego Santelices, Andrea Echeverri
Producer: Takeuchiss
Directed by: Andreia and Nathalia Takeuchi
Executive Producer: Denis Ribeiro
Production Assistant: Thaise Ribeiro
Director of Photography: Dariely Belke
1st camera assistant: Cristiano Machado
2nd Camera Assistant: Paulo Del Angelo
Assembly and color grading: Victor Galego
Motion Design: Luciana Mayume
List: Renata Castro
Gaffer: Didi
Gaffer assistant: Tony
Art Direction: Larissa Dantas – LSET
Art Direction Assistants: Camila Cherobin and Leandro Alves
Stylist: Yumi Kurita
Stylist assistant: Lara Massai
Make & Hair: Mari Kato
Assistente make & hair: Carlaxane
3D Character Creation and Production: Paulo Filipe Souza
Angela Makeup Illustrator: Renata Castro
Sound Producer: Evil Twin Music
Creation and production: Andre Faria, Murilo Faria, Jimmy Gressler.
Submission: Jimmy Gressler, Rafael Vieira, Andre d’Avila.
Voice: Luiza Brunet
Assistance/Coordination: Juliana Tangary, Thais Becker and Lígia Barros
