Wearing a new look and having fun are the main purposes (and also an invitation, why not?) that Marisa makes in her Christmas campaign. Developed by Africa, the action will be divided into two parts. The first, released this Monday (6), also asks women to shine #BemJuntas with colors and symbols that portray the party atmosphere.
The second, which will be revealed tomorrow (8), highlights the relaxed atmosphere of presenting friends, family and everyone they love with incredible items selected by the brand.
“2021 was a year full of challenges and arriving here taking as inspiration the strength and brilliance of other women made all the difference in this journey. It was with this in mind that Marisa’s new campaign was born, to encourage and recognize the rush of each one of them, at this very special moment at the end of the year”, says Paula Martins de Oliveira, marketing head of Marisa.
Datasheet
Qualification: 2021 parties
Agency: Africa
Advertiser: Marisa
Product: Institutional
CCO: Sergio Gordilho
Executive Directorate of Creation: Rodrigo Marangoni / Erico Braga
Creative Direction: Carolina Sponsorship
Creation: Fernando Fregate / Vitória Ferrari
Service: Cláudia Almeida / Flávia Mesquita / Lívia Meyer
Media: Agnieszka Halina Porada / Heloísa Lima / Fabrício Nascimento / Ana Paula Zanette and Uiza Souza
Planning: Aldo Pini / Gisele Sakamoto Vanessa Patino
RTV: Rodrigo Ferrari / Juarez Lima
Film producer
Direction: Figs
Executive Producer: Marcella Feo
Service: Carol Pivato | Mary Lacoleta | Babi Kosloff
Production coordination: Marcella Feo | Rafaela Muniz | Julia Fonts | Juliana Salviano
Assistant Director: Olivia Alves
Director of Photography: Pedro Moscalcoff
Art Director: Marilia Franco
Production Director: Anderson Boscari
Costume Designer/Stylist:Kiara Bianca
Make & hair:Christian Mourelle
Post production
Executive Production: Patricia Gaglioni and Paulo Geraissate
Coordination: Ana Tereza Fonseca
Editor: João Macfarland
Colorist: Clandestino/ Alexandre Cristófato
Finisher: Gustavo Miniccuci
Audio producer
Audio producer: AUDIOINK
Music production: Filipe Derado
Singer: Gavi
Sound Effects: Pelic
Mixing: Filipe Derado and Rodrigo Meszaros
Executive Production: Anna Di Giacomo
Service: Paula Zakia
Customer Approval: Christianne Toledo / Paula Oliveira / Adriana Teixeira / Kelly Sá / Juliane Ribeiro
