In a year marked by the return of meetings at Christmas, Sadia also decided to bet on the hope of the film ‘The Recipe for a Christmas Full of Magic’. Developed by Africa, the campaign seeks to bring lightness to this time of year. For this, however, it had the mascot Lek Trek, which helped fulfill a little girl’s wish: to see it snow at Christmas.
“The film reflects this atmosphere of celebration and joy and shows that, for Sadia, nothing is impossible and that the coming year will be full of affection, affection and many good news”, says Gisela Toledo, executive manager of the Sadia brand.
The campaign also features OOH media and experience actions in some cities across the country, as well as content that the brand will bring to consumers.
Datasheet:
Qualification: Name
Agency: Africa
Advertiser: BRF
Product: healthy
CCO: Sergio Gordilho
Executive Creative Director: Rynaldo Gondim and Erico Braga
Creation: Rynaldo Gondim, Erico Braga, Pedro Guerra and Eduardo Vares
VP of Operations and Service: Carolina Boccia
Service: Maira Bandeira, Débora Bettoni, Ingrid Lobo, Thais Guarlotti, Paloma Oliveira and Ana Paula Dourado
Media: Agnieszka Halina Porada, Luciana Prado, Camila Artacio, Giovanna Passo, Andreina Clemente, Gislayne Neto, Alinne Lopes, Eduardo Brandão, Paulo Henrique and Geovana Lucena Freitas
Planning: Aldo Pini, Fernanda Valéria, Mariana Vajas and Jonatas Oliveira
Content Manager: Dayana Teixeira
Contents: Marina Soares
Agency/RTV Production: Rodrigo Ferrari, Patricia Melito and Felipe Telles Costa
Post-production / Finalization: O2 Films
3D Producer: Cabinet
Animation direction: Rodrigo “Digones” Ribeiro
Service and coordination: Marcella Boneder
Concept artist: Fepppa
Modeling: Caio Nahas
Rigging: Joca Gonçalves
3D animation: Daniel Ueno
Render e LookDev: José Rafael C. Fontour
Audio Production Company: Raw Audio
Musical production: Fernando Forni, Ricardo Pinda and Rogerinho Pereira
Musical Direction: Hilton Raw
Sound Design and Mixing: Enrico Maccio and Philip Braunstein
Service: Carol Peternelli
Coordination: Robério BarbosaCustomer Approval: Marcelo Suarez, Gisela Toledo, Mariana Freitas, Isabela Dias, Rafael Gonçalez, Sharon Harrison and Brunna Sá
