David Droga, founder of Droga5, will take over as CEO of Accenture Song
Accenture announced on Tuesday (26) that Accenture Interactive will be renamed Accenture Song. With this, the company will merge all its agency subsidiaries, except Droga5. David Droga, founder of Droga5, who became CEO of Accenture Interactive in 2021, takes over as CEO of Accenture Song.
In recent years, Accenture has acquired more than 40 agencies, including Fjord and Karmarama in the UK, Rothco in Ireland, SinnerSchrader in Germany and The Monkeys in Australia – all will now be Accenture Song.
The name change, according to the company, reflects new connections with customers in the post-pandemic period, as well as business innovation to meet the accelerated market demand.
“Building on Accenture’s longstanding culture of change, the Accenture Song name conveys an enduring and universal form of human skill, connection, inspiration, technical prowess and experience – unleashing the imagination and ideas of its people to deliver tangible results” , Accenture reported.
