Find out which brands stood out on Twitter in 2021

The subject was not lacking in 2021: BBB that stopped Brazil, premiere of several reality shows, vaccinations, Tokyo Olympics, awards. And what most happened was also the movement of brands, which entered into conversations and got closer to the public.

In order to recognize who stood out the most, the platform released the #BestOfTweets2021 this Friday (10). Nine campaigns were selected based on #Purpose, #Conexão, #Launch, #AmamosVídeo, #Performance, #PoderDosCreators, #Inovação, #SóNoTwitter and #GanhouATimeline.

See below which brands were the winners:

#PURPOSE

Did you know that today is Immunization Day? ?
It’s time to reinforce the importance of getting informed through reliable sources when clearing up your doubts about the Vaccination Campaign. Search Google for “covid vaccine near me” to learn more. #Know The Facts pic.twitter.com/dXFdLBC6Bc
— Google Brazil (@googlebrasil) June 10, 2021

#CONNECTION

#LAUNCH

Hey, I’m Maya, IPAM’s new Twitter representative! I’m excited for you to meet me and curious to meet you ? If you haven’t joined the fight to defend the environment yet, follow the thread and learn how to actively help against the fires in the Amazon. # ProtetoresDaAmazônia pic.twitter.com/JTTe5hhRUF
— Maya from IPAM (@IPAM_Amazonia) October 25, 2021

#WE LOVE VIDEO

Beatriz has a dream. And one person’s dream is everyone’s dream. Bravoz Ubuntu debuts on November 20th and you will get involved and be moved by this story of unity and transformation. Follow it here or on Bradesco’s YouTube. #BravozUbuntu pic.twitter.com/TEullX2Bwg
— bradesco (@Bradesco) November 16, 2021

#PERFORMANCE

From dinner with the family to pizza with a crush on the weekend: at PicPay City you receive and send money instantly, in a super easy way, directly from your cell phone with PicPay. #PicPayNoBBB21
— PicPay (@picpay) April 9, 2021

#PODERDOSCREATORS

Do you already know the new Amazon Prime Video series?
Manhãs de Setembro is the first Brazilian series starring a trans woman.
The series tells the life of Cassandra, who during the day works as a motogirl +#MorningsDeSeptember #publicity pic.twitter.com/b52azQLiG1
— ?️‍⚧️Diary of a transvestite ?️‍⚧️ (@alinadurso) July 2, 2021

#INNOVATION

You are always keeping an eye on my posts, but now I’m going to take care of your life ?
Like or react here and I’ll analyze your profile and send messages based on your tastes!
Time to stalk you ?#To #BisBranco pic.twitter.com/8uBIrEm8JS
— Twice (@LactaBis) September 10, 2021

# SOUNDWITTER

On this Black Woman’s Day, we gather influencers who inspire us and we’ll chat about resistance and celebration of diversity, struggle and the history of each one of them. It’s on Twitter Spaces, on 7/25, at 4:30 pm! Don’t miss it! #ImagineAsPossibilities https://t.co/yhqTGICMGe
— TEAM Brazil (@TIMBrasil) July 23, 2021

#WON TIMELINE