This Monday (13), the Adidas announced a partnership with Atlético-MG, and from July 2022, the company will be the club’s new supplier, until December 2025. Therefore, Adidas will be responsible for all the club’s lines in football: men’s, women’s and children’s. It is worth noting that Atlético-MG and adidas resume the partnership after more than three decades.
“The agreement with adidas reinforces our commitment to associate the Galo brand with world leaders”, highlights Sérgio Coelho, president of Atlético. “The brand will contribute so that more fans, in various parts of the world, can access Atlético products.”
“We are very honored with the return of the three stripes to the athletic uniform. We believe in the strength of our partnership, which will begin next year, and look forward to showing fans our product portfolio,” says adidas Senior Director of Marketing Daniela Valsani.
Atletico-MG shirt valued
With the great season of the team led by Cuca, the tendency was for an appreciation of the club’s shirt. Therefore, Atlético-MG now positions itself in a different way in the market of sponsors, royalties and suppliers.
Since 2019, the French company Le Coq has been Atlético’s sports equipment supplier. In principle, the contract would end at the end of this year, but there was an addendum for another six months.
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