Everyone is talking about GKay’s Farofa and forgetting that Brazilians are known worldwide for their farofadas!! After all, what can’t be missing from a true Brazilian’s Christmas dinner?
In Brazil, the celebration has that good mess with the family and a lot of stuff. So, to pay homage to Brazilians and show what the real party is like in houses across the country, Guaraná Antarctica launches the special: “Christmas Farofadas”.
Campaign created by Soko, aims to celebrate the true Brazilian Christmas – family together, secret friend’s game, supper set at the table with the right to confusion and even a boring joke from the uncle of pavê. The special released today (13), on the Marathon page Globoplay promises lots of fun and a star-studded cast. (watch here)
To bring all this fun when telling the typical Christmas stories in the country, the brand rescues icons of national comedy, each one with a special role: Sérgio Loroza é o Paizão; Solange Couto, Dona Rose – the big mother; Marcos Oliveira, Jorge Tobias – Tio do Pavê; Márcia Rosado, Aunt Farofeira; Mc Dricka who debuts as an actress with his daughter Belinha; Rodrigo Naice, the aggregate; Ludmillah Anjos, the Little Girlfriend of Belinha; and Bambino, the Caramel Mutt. With this unique combination, there will be no shortage of laughter. All this with a screenplay by Gabriel Esteves and direction by Ian SBF, from O2.
“In all our actions, we have always celebrated the Brazilian and the family crunch, the one that is on and around the table, which is part of our history. So, instead of making a campaign that doesn’t connect with the reality of Natal BR, we created a special that gave life to all the lighthouse magic of Brazilians, inspiring us in the codes of the comedy series that are part of our imagination and ours. lives. A format capable of telling the true story about what happens at Natal BR, with confusion, indirectness, a joke that is no longer funny, and a lot of affection”, says Phelippe Lima, planning for Guaraná Antarctica.
In this tribute to the Christmas of Brazilians, the main insights emerged not only in the observation of people’s behavior, but also in research on the most searched topics on the internet at this time of year. If during the Christmas season everyone is researching about recipes, the main one is about the perfect farofa. So, there’s Farofada! There was also no lack of unmissable elements from houses throughout Brazil, such as the refrigerator full of bills and papers with notes, the crochet wreath, the clay filter and the pineapple jar.
“Everything Guaraná Antarctica does has to bring a genuinely Brazilian perspective. At Christmas, a date taken by foreign codes, this look is even more important. That’s why we rescued a format identified with our popular imagination, and created a Christmas reinterpretation consecrated by our entertainment. A format capable of telling the true story about what happens at Natal BR, with confusion, the usual jokes, but all with great affection and fun”, Rafael Alves, Creative Product Leader at Soko.
DATASHEET
AMBEV, Guarana
Soft Drinks Director: Juliana Grinberg
Marketing Head: Lucas Oliveira
Marketing Manager: Alexandre Lemos and Julia Chieppe
Planning: Phelippe Lima
Media Strategy: Jacqueline Silveira
Content Manager: Eric Magalhães Costa and Giuliana Cittadino
Content Coordinator: Jonathan Beserra
Social Listening: Júlia Quinan
Innovations Specialist: Stephanie Tajiki
Marketing Intern: Marina Santili
SOKO, creative agency
Founder and CCO: Felipe Simi
Executive Creative Director: Rafael Ziggy
Creative Product Leader: Rafael Alves and Erick Mendonça
Copy Leader: Erick Mendonça
Design Leader: Roma Jo
Strategy: Mariana Esteves Cordeiro
Editor: Ayslan Monteiro, Matheus Rocha and Isadora Correia
Art Direction: Rafael Reis, Vitor Fubu and Manoel Michael
Content Manager: Karolinne Campos
Content: Isadora Correia, Manoel Michael, Jorge Lucas, Alana Marques and Cris Fernandes
Motion Designer: Yasmin Cruz
Dark Social: Kaerre Neto and Dimas Henkes
Data Scientist: Caroline Rodrigues
COO: Brisa Vicente
Head of accounts: Renata Cintra
Account Director: Francisco Branco
Service: Renan Rezende and Talia Cardoso
Head of Operations: Larissa Kubo
Projects: Lucas Cardoso, Tatiane Donatangelo and Guilherme Piropo
Head de broadcasting: Fabiane Abel
Broadcaster leader: Marília Santos
Broadcaster: Maria Eduarda Fortes and Ana Sciena
CGO: Felipe Belinky
Media & Data Connections Supervisor: Willian Araujo
Media & Data Connections Coordenador: Sara Alves
Media & Data Connections Analyst: Thalita Santos
DraftLine Integrated Production
Head Audiovisual Production: Carol Sales
Integrated Production Executive: Caio Baldini
Executive Producers: Carlos Grübber and Karin Stuckenschmidt
Producers Seniors: Gabi Froemming
Full Producers: Marilia Pellicciari and Telmo Ursini
Image producer: O2
Direction: Ian SBF
Screenplay: Gabriel Esteves
Producers: Rejane Bicca and Rafael Fortes
Executive Producers: Gustavo Nogueira, Luiz Braga, Ivan Caetano, Rose Bichara, Patricia Aguiar
Direction of photography: Vinicius Brum
Art direction: Diego Zimermann
Assembly: Bernardo Pimenta
Post service: Morgana Miranda
Post Production: O2
Audio Producer: Jamute
Music Director: James Pinto and Thiago Lester
Music producer: James Pinto and Thiago Lester
Sound Designer: Fernanda Galetti, Rafael Laurenti and Otavio Bertolo
Coordination: Juliana Zuppo and Leo Vieira
Attendance: Kiki Eisenbraun and Sabrina Geraissate
Photo Producer:
Photographer: Marina Nacamuli
Treatment: Fernando Denti
Photo Producer: DOMA 02
Photography: Rodrigo Ladeira and Fábio Lamounier
Executive Production: Murillo Mahnic
Assist. Production: Luanna Leonis
Art and Food Styling Direction: Ana Requião
Efeitista: Miranda Gibin
Assist. by Arte: Nicole Cahali
Culinists: Eduardo Tokushima and Flora Zelada
Game Owner: Vander Cardoso and Rodrigo Gonçalves
Gaffer: TIm Sanches
Assistance Gaffer: Bernardo Calmon, Igor Kalinouski and Renato Zimmerman
Manicure: Pink Xavier
Support: Dilma Machado
Pet Model: Child
Hand models: Isaquiel Winchester, Dani Lopes, Kamila Alves, Cinthia Tomaz and Marcos Traci
Testing: Rodrigo Secco
Catering: Adri Cerqueira
Achievement: DOMA 02
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