The PODE Live Shop, the most complete service for live shopping streaming, presents the Seara’s first live commerce series, a brand recognized for innovation and leadership in several categories of the food market. The project is the result of a partnership between the Bullet agency, by Fernando Figueiredo, the Family agency, represented by the presenter Otaviano Costa, and the technology startup RocketBank. The episodes air, on December 15th and 17th, a program to surprise the audience with suggestions elaborated with Seara’s commemorative line, which offers products for all tastes, types and sizes of families and celebrations. The series will highlight how all year-end celebrations can count on practicality and a lot of flavor.
Based on the creative concept “Merry Christmas With Surprising Flavors Seara”, signed by WMcCann, PODE Live Shop created a special project that will feature Otaviano Costa and Flavia Alessandra presenting the brand’s portfolio aimed at all sizes of celebrations and guests’ tastes. Chef Gabriel Frazão will lead recipes that range from the classic to the most sophisticated and innovative, such as Fiesta Seasoned Seara with a sweet and sour sauce and Smoked Turkey Seara Gourmet Christmas with peach.
Thus, to serve the most diverse spectators, two lives will be held: the first (15/12), classic, will feature a chat with the gastronomic influencer and chef Leo Young. Those who identify with a more sophisticated and innovative profile will be able to participate in the second live (17/12), which will host the French chef Claude Troisgos.
To watch, participate and interact with all the content, in addition to obtaining special conditions when purchasing the products, simply register atwww.podeliveshop.com.brand access on the live date, from 4:00 pm.
“Attract, entertain, convert. This is the Next Big Thing that Bullet brings to the market, as Seara’s Christmas live.” highlights Fernando Figueiredo, CEO of Bullet.
According to Otaviano Costa, presenter and partner at PODE Live Shop, “this business model is innovative and very in tune with the current moment in the digital world and a new form of consumption. And Seara will make its debut with us with a very special and interesting program for the public: it will have entertainment, consumption and information. Everything to surprise people.”
“There is nothing better than finding powerful and creative partners. And having with us a brand that we believe in, like Seara, which is part of our life, is very rewarding.”, adds Flavia Alessandra.
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