Globo and the Roberto Marinho Foundation launched the LED Movement – Light in Education, which was created with the purpose of highlighting innovative practices in Brazilian education and recognizing those who are revolutionizing the sector’s scenario. The project will bring together three main pillars: an award, a festival and a platform for permanent relationships with those interested in the topic.
The total value of the prize will be R$ 1.5 million, being R$ 1.2 million for the prize and R$ 300 thousand for a challenge that will be launched next year. The R$1.2 million prize will be divided among six winners, in three categories: Basic Education, Professional/Technical Education and Non-formal Education.
José Roberto Marinho, vice president of Grupo Globo’s Board of Directors, recalled that surveys show how the education system reflects inequalities in Brazil today. “To change this reality, we have to use all our resources. I have seen a positive movement to unite all foundations that have some transformational power, everyone walking together”, said José Roberto.
“Education has historically occupied the center of the social agenda of Globo and the Roberto Marinho Foundation, with emblematic projects such as Telecurso, among many others. The company has always sought to be a bridge that raises awareness and generates important discussions between the many actors in society. And that is why it is a source of great pride to see the LED Movement born, in line with Globo’s ESG agenda, to expand the vision of network education and illuminate its transforming power”, says Jorge Nóbrega, Globo’s executive president.
“To be a light and engine for the future of Brazilian education. It is with this objective that we want to make this project an absolutely innovative initiative in Brazil. We will continue to use Globo’s mobilizing capacity, which already talks to millions of people every day, to expand this conversation and generate an effective impact at the end of the chain”, says Paulo Marinho, Globo’s Channel Director.
The LED Movement has an advisory board formed by UNESCO, UNICEF, Todos pela Educação, CIEB (Innovation Center for Brazilian Education), ITS (Rio Institute of Technology and Society), Vale do Dendê and Porto Digital, in addition to support institutional Consed (National Council of Secretaries of Education) and Undime (Union of Municipal Education Directors).
The award was created in partnership with Ponte a Ponte, a company specialized in the development of public notices with a social impact. Interested parties will be able to enroll, from January 3rd to February 7th, through the website movementled.com.br.
The project also foresees, for the next year, a festival that will bring together innovative and relevant initiatives in Brazil, in addition to awarding R$ 300 thousand to the best solutions proposed to a challenge that will be announced during the festival. The LED Movement also includes a platform to promote, enhance and disseminate diverse practices in education for the community. Campaign on TV and on Globo’s social networks will help to reverberate the voice of the initiative.
