It is not new that marketing leaders need to master the terms, features and tools of the world of technology as well. And in addition to the coexistence of CMOs and CTOs, there are also consumers. When they finally understand a terminology, here comes another new thing.
Lenovo plays with this race by understanding technical terms common to the world of technology with The Barbixas. In a relaxed way, the group of comedians reinforces Lenovo’s proposal as the world leader in solutions with the webseries uncomplicates, which has just aired, following the global campaign Unknown Heroes, launched in November with the creation of Publicis to extol the protagonism of IT professionals.
“Lenovo has valued strategies that speak directly to its audience. It is important that we speak the same language as our customers so that they feel understood and so they can see that we have solutions with the smartest technologies on the market to meet their needs”, says Barbara Toscano, marketing director for Lenovo IDG in Brazil.
In nine episodes, the character Le, an IT professional played by actor Andrey Lopes, explains to his co-stars nomenclatures increasingly adopted by companies advancing their digital transformation strategies, a process that was strongly accelerated during the Covid pandemic. 19.
to understand laughing
“The webseries talk not only with an audience that already knows our services, but also reach potential market professionals, as well as potential consumers who do not imagine how technology can make their lives easier”, points out Barbara.
Each week, a new chapter will be aired through Lenovo’s social media, including LinkedIn, Facebook, Instagram and Twitter, in addition to the company’s website. The project idealized by Bowe still features comedian Gabriel Louchard in the frame Discover Lenovo, which unveils technologies and solutions offered by the Chinese brand, one of the largest personal computer manufacturers in the world, valued at US$ 60 billion and with 71,000 employees and operations spread across 180 markets.
In 10 of the 11 videos, one being institutional, Louchard addresses content ranging from smart devices to infrastructure solutions. The choice of Os Barbixas came from the certainty that “they manage to land the messages, uncomplicating them in a clear way, but with a lot of humor. The Barbixas manage to bring the funniest side of this universe of technology”, concludes Barbara.
education
The education debate is also in the recently launched webseries The Future of Education, the result of a partnership with the Ayrton Senna Institute, which since 2019 has already generated US$ 1.3 million for the projects.
Last year alone, the resources helped to train more than 130 thousand educators, responsible for impacting around 3.3 million young people and children in more than 980 municipalities throughout Brazil. There are three episodes presented by the influencer Felipe Castanhari and produced by Noize.
