The campaign, signed by Stage Digital, shows the new routine of the former player concerned with saving after retirement
Buscap invited the former player and recently retired, Fred Guedes, to star in its Father’s Day campaign, alongside his children Geovanna, Jlia and João Pedro.
The campaign “Manual do (PAI) retiree”, created by Stage Digital, shows Fred’s new routine, who now has to worry about everyday things, like knowing the price of things to, for example, save money on the spot. to prepare lunch for the children and buy gifts.
In all our campaigns, we are concerned with bringing something of the moment and this time could not be different. Fred’s retirement was a topic of conversation for weeks and it fit with the proposal we thought of for the brand. The video is fun, current and features a family that is very dear to the public, explained Fabrzio Galader, partner-director of Stage Digital.
