The action was carried out by DM9 and marks the launch of the new burger chain snack, inspired by the cartoon
Burger King transformed the restaurant at the intersection of Avenida Paulista and Avenida Brigadeiro Lus Antnio, in So Paulo, into the underwater city of SpongeBob SquarePants to mark the launch of its new snack inspired by the design.
The action was carried out by DM9 and marks the launch of the new snack from the hamburger chain, inspired by the cartoon. Activation will be available until the 29th of November.
With this activation, we seek to provide yet another immersive, exclusive and unique experience, as we did with Stranger Things, for consumers of different age groups who are passionate about SpongeBob SquarePants to have fun and enjoy our themed spaces and new products, said Juliana Cury, deputy president of marketing and sales at ZAMP, master franchisee of Burger King and POPEYES in the country.
The brand will also take the sensory experience of the store to the BK app with an action designed by David, where customers can find the BK Combo Fenda coupons by swiping the entire app.
“Following the success of the inverted app for Stranger Things, Burger King repeats the dose by launching the depths of the app for SpongeBob, which consists of a kilometer scroll to take consumers to the bottom of Bikini Bottom with special offers. a campaign that explores all the memes that are already a classic in the digital environment”, said Fabrcio Pretto, creative director at David.