The boticario, Mark mother of Grupo Boticário (GB), communicates Marcela De Masi Nogueira as the new Branding and Communication Director. With more than nine years at GB and with experience in Strategic Planning for brands, Business and Public Relations, the professional starts to lead the brand’s communication.
Graduated in Publicity and Advertising with a specialization in Business Marketing from the Federal University of Paraná (UFPR) and an MBA in Project Management from the Getúlio Vargas Foundation (FGV), Marcela started at GB in 2012, as a Sr. Branding Analyst, being the last position occupied by her, Senior Manager of Branding and Communication. With over 10 years of experience, the professional accumulates experience in managing communication and media projects.
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