The new series of Amazon Prime Video, “Lord of the Rings: The Rings of Power”, will have the most expensive first season ever! By comparison, the very expensive series Game Of Thrones cost $100 million per season. This time, JRR Tolkien’s universe debuts for $250 million.
The price is largely for the acquisition of copyright of the work. In Brazil, Amazon achieved an unusual feat: managing to show the series teaser on TV Globo in the time between the nine o’clock soap opera Um Lugar ao Sol and Big Brother Brasil 22, which generally does not have advertisements.
Check out the teaser:
The video lasted one minute and cost Amazon at least R$ 1 million. Bezos’ company also managed to promote the series at the Super Bowl, the event with the highest advertising value in the world. the launch of “Lord of the Rings: The Rings of Power” is scheduled for the 2nd of September this year.
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