Jequiti and the SBT are preparing an unprecedented action that promises to win over the public. The first ‘Jequiti Live Show of Offers’ will be held this Saturday (25th) at 2:15 pm, with live broadcast on both SBT and brand websitethrough the platform Mimo Live Saleswhich specializes in live commerce.
Led by charismatic presenters Patricia Abravanel, Rebeca Abravanel and Celso Portiolli, the program will last two hours and will be full of fun, competitions and games. Celebrities such as Larissa Manoela and influencer GKAY, both members of Jequiti’s perfumery portfolio, have already been confirmed as special guests.
“We are very happy with the synergy between Jequiti and SBT, which together managed to bring to this project two things that every Brazilian likes: entertainment and accessible products”, comments Daniela Beyruti, CEO of SBT.
During the action, spectators will be able to enjoy a variety of exclusive discounts on perfumery, personal care and makeup products, while having fun with the show’s innovative and lively format.
“The ‘Jequiti Live Show de Ofertas’ will bring a unique experience to people, with this cross simultaneous connection between TV and digital, through the entertainment that only SBT offers and the quality products and unmissable offers that Jequiti has”, adds Larissa Fontanini, Director of Marketing and Products at Jequiti.
To ensure wide publicity, calls for the ‘Jequiti Live Show de Ofertas’ will be shown on the SBT schedule and there will also be a strong presence on the social networks of Jequiti, presenters and guest artists. Additionally, influencers with exclusive behind-the-scenes access to the broadcast will share the most exciting moments with their followers.
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