Streetwise launched Streetdata, the core of Adtech and BI focused on the convergence of Mobile and OOH, and announced Maurício Pereira as Head of BI and CRM, who will head the core.
Pereira has worked at Sioux Agência Digital, where he was Head of BI and CRM, and has worked for companies such as Serasa Experian, Petz and Sodimac.
“Mauricio will have a strategic role and will lead five main fronts, in synergy with all areas of the agency: convergence of OOH with Mobile; Streetwise and Talon’s proprietary audience analysis and planning tools; implementation in Brazil of our worldwide programmatic DOOH purchasing platform; ROI-focused OOH attribution models; and automation”, commented Rodrigo Famelli, a partner at Streetwise, in a note sent to the press.
