Marfrig, a famous beef company, launched a new campaign with brand ambassadors: Brazilian singer Michel Teló and Turkish chef Salt Bae. In a joint video, the two participate in an entertaining production where the famous chef tries to sing one of Teló’s biggest hits: Oh if I catch you.
In addition to the video with the two together, both also recorded exclusive productions. Salt Bae, for the Bassi brand, and Michel Teló, for Montana Steakhouse. Fans of the singer can already check out the video, which was released today, December 8, on Montana brand social networks.
Videos with Salt Bae can be seen from December 10th, on digital media by Bassi, Marfrig’s premium brand. The material was recorded in October this year, in the interior of São Paulo, and continues the digital series “The Salt Father”, a block of digital content inspired by the film “The Godfather” (The Godfather).
Produced by Take4Content, the action aims to build awareness for Marfrig’s brands, increase followers on social networks, promote sales and expand the presence and relevance of the brands. Leonardo Pereira, Marfrig’s Marketing Director, commented a little about the company’s recent campaigns and ideas:
“Following the maxim ‘in a team that is winning, don’t move’, we renewed contracts with Michel Teló and Salt Bae so that they will continue as ambassadors for Marfrig and influencers of our brands, after previous excellent results. The two stars will certainly make these December actions a milestone for the company”
Marfrig is known for its beef lines and is currently the largest hamburger producer in the world.
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