The closing week of the Gramado Film Festival marks the most glamorous program in Serra Gaúcha. Coca-Cola FEMSA Brasil will be present with the Schweppes brand at the main clubs that take place in the region on August 19 and 20. In addition to bringing special premium drink bars to events, the brand also prepares instagrammable scenarios, special activations in bars, hotels and at Porto Alegre airport, in addition to having a team of digital influencers invited by Schweppes to share the best moments of the event. most exclusive weekend of the Brazilian winter.
The program starts on Friday (19) with Santíssima Feijuca, which will bring together art, gastronomy and entertainment in a mixture of a gourmet feijoada, sunset party with house music and samba. The highlight of the night will be the show by singer Thiaguinho and his band. The event takes place in the Expogramdo pavilions and will feature a premium Schweppes bar with a menu of special drinks.
The brand will still be present at two other events on Friday night. One of them is the Premium Festival, which reaches its 10th edition and brings together a select audience at Casa Nuvole. The club will feature a differentiated lineup, which has DJ KVSH as the highlight of the night, in addition to the open bar format and an exclusive space by the Schweppes brand. Another Friday night attraction that will feature brand activations is the Mirada party. The ballad takes place at Serra Park and will feature a theme focused on the seventh art and a unique atmosphere of engagement between actors and the public. Upon arrival, the public will be greeted with a welcome drink.
Green Valley Gramado
Three major events will mark Saturday night (20). The Paris-themed Carpe Vitta sunset party will bring to the Expogramado pavilions all the elegance of a special decoration in honor of the City of Light, in a very refined atmosphere and an exclusive bar with premium Schweppes drinks. 300 Mountain reaches its 6th edition and will take all the sophistication of the club to Casa Nuvole, which has houses in Porto Alegre, Florianópolis, São Paulo and Punta Del Leste.
And the most outstanding night of the program is the return of Green Valley Gramado. The electronic music club, elected five times as the best in the world, hosts a party with a strong lineup with more than eight attractions and a forecast of more than 12 hours of music. Among the artists, highlights are the DJs Bruno Be, Chemical Surf, Fancy Inc., Öwnboss, Rapha Costa, in addition to the international attraction, Dirty South. Born in Serbia and raised in Australia, the Melbourne-based DJ and music producer is a two-time Grammy Award nominee. He has partnerships with names like Snoop Dogg, Example, The Pussycat Dolls, Kaskade, U2, The Temper Trap, David Guetta, Sebastian Ingrosso among other established names in the electronic scene.
Schweppes prepares an Instagrammable scenario right after the party arrives with a welcome drink for those who want to produce content for their social networks, as well as a 360° bar with experienced bartenders, who will prepare exclusive drink recipes to pack the main closing night. of the Gramado Film Festival. Monster Energy Drink and Therezópolis Gold beer, other brands in the Coca-Cola FEMSA portfolio, are also present at Green Valley to lull the public until dawn.
The Experience and Prestige Accounts Manager at Coca-Cola FEMSA Brasil, Luciano de Sá, highlights the company’s presence through the Schweppes, Monster and Therezópolis brands at the events. “We are carrying activations that correspond to the exclusivity and magic of the six events in which we will be present. The bars and scenarios will be totally different. We will also have amazing actions in strategic customers between bars in the cities of Gramado and Canela. All around the premium brands in our portfolio that will fully please a demanding audience that expects nothing more than the best, in every way”, concludes Sá.
Activations in bars, Green Valley embassy and Porto Alegre airport
In addition to the special activations in the main nightclubs of the “hottest” weekend of the winter in Serra Gaúcha, the company’s Brand Ambassadors team prepared a series of promotions to generate experiences for consumers. Actions have already begun for those who come from other states through Salgado Filho Airport, in Porto Alegre. In Gramado, Hotel Cercano will be the Green Valley embassy and receives special activations from the brand. A lot also happens outside the clubs, in bars and restaurants that are partners of Coca-Cola FEMSA Brasil.
Altogether, 36 of the best gastronomy and entertainment establishments in Gramado and Canela will receive activations of the Coca-Cola, Estrella Galicia, Eisenbahn, Therezópolis, Monster and Schweppes brands, in addition to special decorations, blankets, cups, buckets and lights. Other actions mix fun with the distribution of gifts, such as the Schweppes roulette, where the consumer buys a drink prepared with a product of the brand and has the right to participate in the game. If you win, you receive an item such as a cup, opener, scarf, hat or even another drink as a prize.
Activations will also be present on the iconic Rua Coberta de Gramado. The welcome drink that the public will receive at the entrances to the Mirada and Green Valley parties is from the Schweppes Drink Premium line, a ready-to-drink mix that the public can find in the Gin Tonic, Spritz, Gin Tonic Pink and Vodka & Citrus options. The product’s recipes were developed by a technical team made up of ten women, at the Coca-Cola Brazil Innovation Center. The team consulted with mixologists, did field research and consumer testing to arrive at their final formulas, which contain unique flavors and 5% alcohol content.
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