This week’s LIVEADS interviews Fernando Migrone, VP Marketing at Zendesk LATAM, about role reversal in the company-customer relationship.
Customers are increasingly occupying a prominent place in controlling the consumption journey, a behavior that has intensified even more during the pandemic.
What are the main changes in customer behavior and how is technology supporting this movement? How important are new channels, personalization and listening to the customer for decision making?
Fernando Migrone will also address trends, such as Human 2 Human (H2H) marketing and comment on the NBA case, which places the customer, treated as a fan, at the center of its marketing journey.
Another hot topic is how good customer experience (CX) has become essential for companies. CX Trends 2022 survey reveals that 86% of respondents prefer to buy from brands that offer a good experience.
The program of lives with professionals from the universe of technology, creativity and innovation is presented by Daniel Rosa, CEO of ADNEWS.
LIVEADS with Fernando Migrone is a WT1 Digital production, and you can check it out on the ADNEWS YouTube channel.
Fernando Migrone is a Marketing professional with over 24 years of experience, and has worked in large technology companies such as SAP, Microsoft, Samsung and Nokia, in addition to working in communication agencies and consultancies.
Want to know more about the news? Don’t forget to follow ADNEWS on social media and stay on top of everything!
The post LIVEADS #179 – com Fernando Migrone, VP de Marketing da Zendesk LATAM appeared first on ADNEWS.
