A Lacoste Eyewear, Lacoste’s eyewear brand, launched its new collection yesterday (9th), during an event at Calçadão Butantã. The occasion was also attended by the greatest tennis player in the history of Brazil, Gustavo Kuerten, also known as Guga, brand ambassador.
The new Lacoste Eyewear collection has casual, sporty and sophisticated features, featuring the famous icon of the brand, the alligator, on its stems and lenses. The global manufacturer and distributor responsible for the products is Marchon Eyewear.
Among the special guests at the event were the influencer and model Mateus Verdelho, Pedro Zannoni, CEO of Lacoste Brazil, Marcelo kitsuda, CEO of Marchon Eyewear in Brazil, in addition to his own Gustavo Kuerten, which received everyone.
The event had several workshops of beach tennis to entertain guests. Babi Beluco, Ale Benet, and Isabela Soller were present, as well as other guests from the promoter Beto Pacheco, such as Priscila Barreto, Luciana Vergueiro, Bruno Carelli, Gabriel Nehemy, Gabi Sahade, Marcio Vincentini, Flamínio Vincentini and Eve Moraes, among other names.
It is worth remembering that the partnership between Guga and Lacoste began in mid-2012 and the 5-year contract was extended between both parties. According to the brand, the tennis player perfectly represents its values, in a stylish and relaxed way.
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